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Through April 23, Food Lion customers who buy at least three specially marked items at the store could meet NASCAR race car driver Dale Earnhardt Jr.
The two-week, chain-wide promotion features a sweepstakes that enables shoppers to take advantage of low prices on 30 popular national-brand products, which are identified by special “Winner’s Circle” shelf tags throughout each Food Lion location. A grand-prize winner, two first-place winners and 300 second-place winners will receive prizes.
The grand prize is a MVP Race Experience that includes meeting Earnhardt; a five-day, four-night trip for two to Charlotte, N.C., tentatively scheduled for some time next month; round-trip air transportation; race passes; a $500 Food Lion gift card; as well as pit crew passes to the Food Lion Speed Street event held in Charlotte in May.
The first-place winners will receive $500 Food Lion gift cards, and the second-place winners will receive $10 Food Lion gift cards. Customers can enter the sweepstakes at the store or by mail.
Salisbury, N.C.-based Food Lion, a subsidiary of Delhaize America, operates more than 1,100 supermarkets and employs about 57,000 associates in 10 Southeastern and Mid-Atlantic states.