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A new white paper from New York-based digital agency Flightpath debuted this week to offer digital marketing insights for food and beverage marketing professionals.
Called “Food & Beverage Online Trends, Tools and Best Practices,” (http://www.flightpath.com/digital-insight) the free white paper explores the latest trends and advances in food and beverage digital design and functionality, with a focus on Web site best practices, social media engagement techniques and mobile efforts.
“Today’s digital landscape is now a clear and critical pathway where food marketers can disseminate exciting food content that has historically been the domain of glossy vertical magazines,” said Jon Fox, President of Flightpath. “Our white paper is designed to help our colleagues take advantage of the full range of consumer-engagement opportunities available across a vast array of digital channels, from recipes to usage occasion suggestions.”
Among the topics discussed are:
—How to use social media to capitalize on food and beverage as central components of human interaction
—Ways to draw on social media elements to create personal relationships with consumers
—Recommended imagery that evokes nostalgia and tradition to reinforce a brand’s central role in everyday life
—Relying on simplicity as a clean, easy way to connote healthy, natural and real food options