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    Food Trade Sustainability Leadership Assn. Changes Name

    The new name, Sustainable Food Trade Association, better aligns with its mission

    The Food Trade Sustainability Leadership Association has changed its organization name to, “Sustainable Food Trade Association,” which it believes is better aligned with the group’s mission of providing support to members who are implementing innovative sustainable business practices across the supply chain, from farm to retail.

    Founded in 2008 with 18 original members, the association has grown to over 50 North American, organic food companies including some of the largest in the industry.

    “The association name change is a strategic decision,” said Nate Schlachter, executive director of Sustainable Food Trade Association. “The original mission of building the capacity of the organic food trade to transition to sustainable business models stays prominent as we simplify our brand, which contributes to our next phase of growth as an organization. The organization was founded with the belief that the continued growth of organics in the market place must be supported by an authentic commitment to sustainability in all aspects of the business. The Sustainable Food Trade Association creates a space for sustainability innovation, sharing of best practices, collaboration, education, and resource and tool development.”

    In addition to the name change and a new website slated to launch April 2012, the association will release a collaboratively developed set of sustainability metrics for the organic food industry in March 2012. The metrics are the culmination of three years of work by Sustainable Food Trade Association members, and is a tool for companies to self report their sustainability performance and improvement. The metrics will be presented at an educational session at the Natural Products Expo West Saturday, March 10 from 12p-1pm.

    The Portland, Ore.-based Sustainable Food Trade Association is a trade association for the organic food industry that represents North American mission-aligned, companies in implementing innovative sustainable business practices across the supply-chain, from farm to retail.
     

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