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    Foodservice Coffee Trend: Swedish Brand Is 150 Years Old

    Foodservice operators that want to create or satisfy sophisticated customer palates can now offer Gevalia, a Swedish super-premium coffee that offers over 150 years of European history and tradition.

    Foodservice operators that want to create or satisfy sophisticated customer palates can now offer Gevalia, a Swedish super-premium coffee that offers over 150 years of European history and tradition.

    With a selection including Medium Roast, Dark Roast, Colombian, Espresso and Hazelnut, Gevalia coffee beans hail from the mountains of Guatemala, Colombia, Costa Rica, Peru, El Salvador and other coffee-growing countries.

    Swedish “Master Taster” David Holfve travels to these countries to personally select the finest beans for blending and roasting, tasting 150 to 200 cups of coffee daily to ensure quality at Gevalia’s headquarters in G?vle, Sweden.

    “I am proud to carry the great Gevalia tradition as their Master Taster. It has been my pleasure, and my privilege, to travel the world in search of the finest coffee beans, and to provide our customers with the best taste in coffee they have come to recognize as Gevalia,” said Holfve.

    The Gevalia brand is dominant in Scandinavia, a region with the highest coffee consumption in the world, and is also one of the most recognized premium coffee brands there.

    To find out more about Gevalia, call 800-537-9338, or visit gevaliafoodservice.com.
     

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