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In a bid to snare some of the dollars from consumers' economic stimulus and tax refund checks, Foodtown this month launched a program at all of its New Jersey stores to offer free gift cards to shoppers who use their checks to purchase gift cards in $300 increments.
For each $300 Foodtown gift card purchased, the grocer said it will add $30 to the card's value, up to a maximum of a $120 additional value for $1,200 in gift card purchases. The program launched May 7, and runs through Aug. 1.
Customers can opt to use just a portion of their checks to buy gift cards, and receive the balance of the check in cash. Even those whose checks were automatically deposited in their accounts can take advantage of the program by bringing in a bank statement or proof of the deposit with valid ID, and paying for the gift cards by cash or debit card, according to Foodtown.
Shoppers must have a Foodtown club card to participate. The gift cards can't be used to buy alcohol, lottery tickets, tobacco products, additional gift cards or gift certificates, postage stamps, money orders, or other items prohibited by law. There is a limit of one check per family.
Avenel, N.J.-based Foodtown operates 49 stores in New Jersey, New York, and Pennsylvania.