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    Foodtown.com and Freshtown.com Modernize With MyWebGrocer

    The grocery cooperative says the Web makeover will enable it to be more competitive in its Northeast market.


    Foodtown of New Jersey, which includes the Foodtown and Freshtown banners, has rolled out its new online channel with MyWebGrocer. The grocer's overhauled Web presence includes foodtown.com and freshtown.com. The banners' previous Web sites have been updated with a new look and more functionality, including MyWebGrocer's interactive circular, shopping list, online grocery shopping, recipe engine, e-mail marketing, consumer profile management, and coupons. Foodtown is also joining MyWebGrocer's national advertising network.

    The new features provide a more "user-friendly and functionally rich experience for the consumer," according to MyWebGrocer.

    "Foodtown is in one of the most competitive online grocery markets in the country," noted Patty Youchock, director of advertising and marketing at Avenel, N.J.-based Foodtown. "Our new partnership with MyWebGrocer will allow us to compete in a way that was just not possible in the past."

    Added MyWebGrocer SVP, sales Curt Alpeter Sr.: "Foodtown…will further solidify our strong East Coast presence."

    Colchester, Vt.-based MyWebGrocer has the largest grocery-advertising network in the country, covering 85 percent of the United States. The company's clients include ShopRite, Lowes Food Stores, Big Y, Food Lion and 90 other grocery chains.

    The Foodtown cooperative, consisting of 19 members with 60 stores, operates in New York, New Jersey and Pennsylvania.

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