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Dale Nitschke, CEO of Ovative/Group and former president of Target.com, was elected to the board of directors of Alice.com, a provider of e-commerce and interactive marketing services to the consumer packaged goods industry.
A retail industry veteran with extensive digital experience, Nitschke spent 23 years at Target Corp. At Ovative/Group, Nitschke enables brands to leverage consumer information within digital platforms to create personalized consumer experiences that deliver new, high-margin revenue streams via the emerging digitally connected world.
“Throughout his career, Dale has been a tremendous leader in evolving the retail industry to meet the emerging opportunities of the digital space, and we look forward to benefiting from his insights and experience as a member of Alice.com’s board,” said Brian Wiegand, CEO of Alice.com. “Like Alice, Dale is focused on bringing value back to the consumer, and we welcome his contribution as we continue to deliver a new way for consumers to buy CPG goods online.”
Middleton, Wis.-based Alice.com offers an e-commerce platform that allows CPG manufacturers to sell direct to consumers online through an service that provides free shipping, automatic coupons and a reorder tool.