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Tesco-owned Fresh & Easy Neighborhood Market last week said it welcomed nearly 2,600 shoppers to the opening of its latest units in Manhattan Beach, making it the largest opening to date.
In addition, the store’s “grill pack” special – a low-priced grilling meal solution launched by the grocer last week for the holiday weekend -- sold particularly well during the opening, with shoppers buying 1,400 units in just 12 hours, according to the grocer.
"Yesterday’s opening was fantastic, the neighborhood showed up in force to show its support,” said Tim Mason, Fresh & Easy c.e.o. “Based on what customers are buying at the Manhattan Beach store, there are going to be a lot of Fresh & Easy barbeques this 4th of July weekend.”
The Manhattan Beach opening marks Fresh & Easy’s continued expansion in Southern California, Arizona, and Nevada.