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In response to customer requests, Tesco-owned Fresh & Easy will add 1,000 new products by summertime to make customers’ shopping trips more complete, the El Segundo, Calif.-based company’s CMO Simon Uwins wrote in his regular blog.
The new products include more national brands, value products, and bulk items.
“As the economic climate has got harder, customers have also been asking for help in making their budgets go further, so we've been organizing ourselves to do just that,” Uwins wrote. “We've also been asked for more family packs, so these are now starting to come into the stores. The family-sized meals, fresh from our kitchen, are one example we’ve recently introduced, but you can now get bigger sizes of your favorite detergents and cleaners, and across the store we’ve many more to come.”
To read the full blog, visit http://www.freshandeasy.com/blog/.