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The new reusable canvas bag is made with 100 percent unbleached cotton, and carries the Fresh & Easy logo. The Tesco-owned specialty grocer said the bag can hold up to 100 pounds.
"We want to make green decisions easier for our customers, and in today's economy, budgets aren't stretching as far as they were before," said Simon Uwins, Fresh & Easy chief marketing officer.
Fresh & Easy also currently carries a 20-cent "bag for life" which it will replace for free if it is ever torn or damaged. The company said it plans to introduce two new bags by the end of the year, including a wine carrier canvas bag that holds up to 7 bottles for only $1.99 in mid-November; and an organic canvas shopping bag for $2.99 in mid-December.