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    Fresh & Easy Kicks off Holiday Food Drive

    More than $1 million in food will go to local food banks.

    By Renee M. Covino, Convenience Store News

    Fresh & Easy Neighborhood Market has launched an in-store food drive for its customers to give back to local food banks in California, Nevada and Arizona during the holiday season. Customers can donate canned and boxed goods in special bins at any store location through Dec. 24. These goods will be given to local food banks and charities, along with food donations from each store.

    “We are grateful to Fresh & Easy for launching this food drive in support of our network of food banks, especially at this time of year, when so many people are struggling to feed their families as the winter sets in and the holidays approach,” said Vicki Escarra, president and CEO of Chicago-based Feeding America.

    Since opening, El Segundo, Calif.-based Fresh & Easy, a division of U.K. grocer Tesco, has built long-term relationships with neighborhood food banks and charities through partnerships established every time a store opens. The food drive was a suggestion of Fresh & Easy store employees, who felt customers should have the opportunity to give back through these partnerships. Between donations from customers and stores, more than $1 million in food will go to local food banks and charities to help fight hunger this holiday season.

    “It’s important to support our neighbors through partnerships like we have with local food banks,” said Fresh & Easy neighborhood affairs director Roberto Munoz. “We are happy to support organizations year-round that help those in need, and are excited to work with our customers to give back even more this holiday season.”
     

    By Renee M. Covino, Convenience Store News
    • About Renee M. Covino Contributing Editor Renée M. Covino is a veteran researcher, editor and writer with more than 30 years of experience in the mass retail sector. Her articles and columns have appeared online and in print for dozens of industry trade magazines, newsletters, metro newspapers, Fortune 500 company reports and college textbooks. Covino is a self-named “store connoisseur” who not only writes about retail, but happily supports it.
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