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Tesco-owned Fresh & Easy Neighborhood Market has signed up 769 schools in Southern California, Arizona, and Nevada -- including 159 schools in the Phoenix metropolitan area -- for its "Shop for Schools" fundraising program.
For every $20 spent at a Fresh & Easy store, these participating schools will get a $1 cash donation. The program launched Feb. 1 and will run through March 31. All Kindergarten through 8th grade schools within a three-mile radius of a Fresh & Easy store were eligible to register for the program.
"The interest in our Shop for Schools program has been incredible,” said Fresh & Easy regional manager Al O'Donnell. “We've received a great response from parents, teachers and staff who are all very excited to help increase their schools' budgets.”
Registered schools are mobilizing parents and students to collect Fresh & Easy receipts and then submit them for verification. Fresh & Easy will cut a check to each school for the amount raised, and the money can be used for whatever the school needs most. The school in each state that raises the most money will receive a $5,000 cash bonus from the El Segundo, Calif.-based grocer.