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    Fresh & Easy Launches eatwell Line

    Based on customer feedback, Fresh & Easy Neighborhood Market has launched eatwell, a line of more nutritious products to help customers manage their diets without compromising on taste.

    Based on customer feedback, Fresh & Easy Neighborhood Market has launched eatwell, a line of more nutritious products to help customers manage their diets without compromising on taste.

    “Customers asked us for products with less sodium, calories and fat, and we listened,” said John Burry, chief commercial officer for El Segundo, Calif.-based Fresh & Easy. “We created a range of items designed to make it easier for customers to eat well without compromising on flavor. With products like mojito shrimp and sweet chili chicken, we’re building on the huge success of our kitchen items and helping our customers more easily manage their diets.”

    Building on the success of fresh&easy’s Kitchen range, the company launched 17 new eatwell products made fresh in its Riverside, Calif., kitchen. Fresh & Easy is already planning to expand the lineup, with additional products to hit stores in the near future. Some of the items now available in stores include Arroz con Pollo for $3.99; Bruschetta Chicken, $3.99; Veggie Breakfast Bowl, $2.99; Teriyaki Salmon, $4.99; Turkey Chili, $1.99; and Spicy Tuna Sushi Square, $3.99.

    All eatwell products contain no more than 25 percent of the daily values (based upon a 2,000-calorie diet) for calories, fat, saturated fat and sodium, and like all fresh&easy products, eatwell contains no artificial colors or flavors, and no added trans fats, according to the company. The eatwell products also carry front-of-pack nutritional labels, which are designed to communicate the calories, fat, saturated fat and sodium in a simple manner to customers.

    SOURCE: Convenience Store News

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