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Continuing its mission to help shoppers weather the tough economy while still eating healthy, Tesco-owned Fresh & Easy this week launched a line of "98-cent Produce Packs."
"It's clear customers are trying to stretch budgets, but they also tell us they don't want to compromise on quality or freshness," said Simon Uwins, c.m.o. at Fresh & Easy. "We introduced the 98-cent Produce Packs to help our customers start the year off right without breaking the bank. We're making changes so customers have more choices in the way they are feeding their families."
The Produce Packs are delivered fresh daily to stores and currently include apples, oranges, peaches, and tomatoes. With the new line, customers can choose from six different fruits and vegetables, which will rotate depending on season and availability.
"Now that the holidays are over, people are starting to re-evaluate their eating habits to get back on track to better health," says Fresh & Easy spokeswoman and registered dietitian Janice Baker. "When shopping, families need to choose foods that are high in fiber, vitamins, and minerals, yet lower in fat and calories. These foods usually keep the stomach full longer as well. Consuming lots of fruits and vegetables is a great foundation to a healthy, well balanced diet."