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Tesco-owned Fresh & Easy Neighborhood Market said its wines have won 63 awards in less than six months, including a Best in Show, 90 Parker Points, and Platinum Medals.
Interestingly, most of the award winning wines are priced under $10, including two that retail for $1.99 in California and $2.99 in Arizona and Nevada.
“We believe our customers should not have to compromise on quality simply because they don’t want to spend a lot on wine,” said Simon Uwins, Fresh & Easy c.m.o.
A few notable wine awards include:
- 2008 San Francisco International Wine Competition
- Big Kahuna Cabernet Shiraz, Bronze Medal Winner, $1.99 in California / $2.99 in Arizona and Nevada
- Boro Hills Sauvignon Blanc, Silver Medal Winner, $9.99
- Vista Point Chardonnay, Bronze Medal Winner, $1.99 in California / $2.99 in Arizona and Nevada
- 2008 San Francisco Wine Chronicle Competition
- Hilltown Vineyards Merlot, Bronze Medal Winner, $6.99
- Jerry Mead’s New World International Wine Competition, 2008
- Hilltown Vineyards Pinot Noir, Gold Medal Winner, $8.99 in California / $9.49 in Arizona and Nevada
- Critics Challenge International Wine Competition, 2008
- The Deux Rhone Chateauneuf-du-Pape, Platinum Medal Winner and Best In Show, $18.99
Fresh & Easy said it works directly with a Master of Wine to develop most of its 65 specially selected wines. Masters of Wine are highly regarded throughout the industry as extensively trained wine experts, and there are less than 300 in the world, according to the grocer.
Each store’s wines are shelved according to grape varietals instead of region, and all Fresh & Easy specially selected wines contain labels that indicate the source of the grapes, food pairing ideas, wine style, and storage details.
Fresh & Easy operates 64 grocery markets throughout Southern California and in Nevada and Arizona.