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    Fresh & Easy's Produce Sales Increase More Than 11% With New 98-Cent Line

    Produce Packs help customers stretch their budgets in tough economy.


    Produce sales at Fresh & Easy Neighborhood Market stores have increased more than 11 percent since its January introduction of 98-cent Produce Packs, according to the Tesco banner.

    Designed to appeal to customers looking for fresh fruits and vegetables on a budget, the 98-cent Produce Packs are delivered fresh daily to stores and currently include grape tomatoes, yellow onions, green bell peppers, pears, lemons and oranges. Customers can always choose from six fruits and vegetables that will rotate depending on seasonality and availability.

    "Our customers told us finding high-quality produce at affordable prices was challenging," said Simon Uwins, CMO for El Segundo, Calif.-based Fresh & Easy. "We are making changes so our customers have even more options on their weekly shopping trips.The 98-cent Produce Packs offer customers a great way to save money without compromising on quality or freshness."

    At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy also offers national brand products and household items.

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