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    FRESH INTELLIGENCE: Fresh Food Trade Association Roundtable Reveals Formation, Goals

    A group of leading fresh food associations and industry groups have formed the Fresh Food Trade Association Roundtable to facilitate the exchange of information, and to guide and support the use of GS1 standards in the U.S. fresh food industries.

    A group of leading fresh food associations and industry groups have formed the Fresh Food Trade Association Roundtable to facilitate the exchange of information, and to guide and support the use of GS1 standards in the U.S. fresh food industries.

    The founding groups are:

    • Food Marketing Institute
    • GS1 US
    • International Dairy, Deli, and Bakery Association
    • mpXML
    • National Cattlemen's Beef Association
    • National Chicken Council
    • National Fisheries Institute
    • ]National Pork Board
    • Produce Marketing Association

    The group's goals include expanded communications between the roundtable's association members, GS1 US, and other GS1 organizations worldwide as the fresh food industries pursue their incorporation of GS1 standards to address various supply chain challenges.

    Jon Mellor, director of external affairs for Lawrenceville, N.J.-based GSI, says the group's participants "believe the only way to achieve a successful implementation of GS1 standards is with a focused effort obtaining critical mass for key industry initiatives facilitated by close collaboration and planning between the Roundtable and GS1 US."

    Members of the trade that would like additional details and/or are interested in participating can contact Gary Fleming of PMA at (303) 551-0247 or Steve Arens of GS1 US at (609) 620-4511.

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