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While Midwestern-based retailer Hy-Vee has created millions of unique promotions like the “million-stem rose sale,” it recently turned its attention to pork with a highly successful “One Million Pork Tenderloin” sale.
“It was all positive, and we had a lot of fun with it,” says Greg Frampton, AVP of foodservice for Hy-Vee, which worked with the Des Moines-headquartered National Pork Board, Austin, Minn.-based Hormel Foods and the Iowa Pork Producers Association (IPPA) in Clive on the Pork Checkoff-supported promotion. “We surpassed our goal of selling 1million tenderloins,” adds Frampton, pointing to the 220-store grocer’s pork “tenderloin-a-palooza,” which ran throughout the month of January in all of its locations’ delis and meat cases. As an extra incentive, West Des Moines, Iowa-based Hy-Vee donated a portion of the proceeds to support the Juvenile Diabetes Research Foundation.
Custom point-of-sale materials and advertisements drew attention to the inaugural One Million Pork Tenderloin sale, which generated a lot of positive feedback for Hy-Vee.
“Hy-Vee has become a great partner for the National Pork Board, the IPPA and our producers,” says Rob Kirchofer, retail marketing manager, central division, for the Pork Checkoff. “Their continued support of pork producers is recognized and appreciated.”
Frampton is already looking ahead to the next pork-friendly promotional period to keep the wheels spinning. “There’s a lot of potential for future partnerships between the pork industry and Hy-Vee’s foodservice division,” says Frampton, noting: “We’re glad to help out pork producers, and we look forward to doing more promotions with the pork industry, especially for October Pork Month.”