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While nearly everyone is feeling the pinch and seeking solutions to stretch essential, everyday purchases like food, it seems clear that the value of purely natural proteins remains one of the most dynamic segments of grocers’ long-term fresh foods strategies.
To that end, Niman Ranch — which bills itself as sourcing proteins from the largest network of humanely and sustainably raised livestock farmers and ranchers — and Superior Farms — a leader in case-ready technology — have launched a new partner program for the grocery channel.
Utilizing Niman’s high-quality gourmet natural beef and pork, and Superior Farms’ case-ready packaging capabilities, the initial product line, which includes three beef items and two pork items, is completely “retail-ready,” according to company officials.
Although no retail customers had signed on to the program forged between two of California’s most innovative meat companies at presstime, officials from both Niman and Superior were stoked about the prospects on the horizon. “We are always excited when we can make humanely and sustainably raised gourmet-quality products easily accessible; we believe that everyone should have access to great-quality food,” notes Jeff Tripician, Niman’s CMO.
Gary Pfeiffer, Superior Farms’ EVP, says the collaboration “offers consumers the opportunity to conveniently purchase Niman Ranch products [to bring the] white-tablecloth dining experience home.”