FRESH PRODUCE TRENDS: Well-Pict Expands Online

Premium proprietary berry grower and shipper Well-Pict has expanded its online "home patch" with updated and improved information and more retailer resources than ever before.

Aside from a whole new look, grocery produce execs visiting the Watsonville, Calif.-based berry experts' new site will be able to pick up lots of information on about Well Pict's product line, availability, and regularly updated merchandising ideas to help boost profits in the produce aisle, in addition to a downloadable version of Well-Pict's full product catalog.

Consumers will also be able to tap delicious recipes while learning everything they ever wanted to know about strawberries, including suggestions for using Well-Pict's year-round availability to enjoy the sweet taste of fresh berries during any season.

Long known for the premium quality of their California-grown berries, the company is now shipping succulent winter strawberries from Florida that meet the same high standards that are a hallmark of the Well-Pict brand.

To keep your all-important produce department's berry patch brimming, be sure to visit www.wellpict.com today to learn more about the latest updates and information.
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