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The Produce Marketing Association’s (PMA) 2013 Fresh Summit Convention & Expo will convene Oct. 18-20 in New Orleans, returning to the Big Easy for the first time since 2002.
Among the scheduled key highlights of the event:
- General sessions featuring author Peter Sheahan on creative strategies for turning challenge into opportunity and change into competitive advantage; Mat Shore on the seven deadly sins of innovation; and the annual State of the Industry address delivered by Bryan Silbermann, president and CEO of Newark, Del.-based PMA.
- A new Innovation @ Work destination will incorporate Fresh Summit staples such as the New Products Showcase with its Just 4 Kids section, Impact Awards for Excellence in Packaging, and Sensory Experience recipe contest finalists. For the first time, the New Products Showcase will include a Digital Innovations section with mobile applications and software.
- Last year’s two-day expo format will return, and a Floral Pavilion will debut for floral buyers and sellers.
- Attendees can again personalize their experience by connecting with communities according to their particular business interests: Science & Technology (including food safety), Global Connections and Industry Talent. Meanwhile, first-time attendees can find new resources designed to help enhance their experience online and on-site. Additionally, women in produce can network and learn at the PMA Foundation Women’s Fresh Perspectives Leadership Breakfast.
“How fitting that a convention focused on innovation and change is being held in New Orleans, a city that has itself been reborn from challenge,” noted Silbermann. “We are looking forward to celebrating fresh produce in a city that is world famous for its food culture.”
Those interested in attending can find additional details online. Early registration discounts are available through Sept. 13, with advance registration closing Oct. 4. On-site registration will take place at the Ernest N. Morial Convention Center, in New Orleans, starting Oct. 17.