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    FreshDirect Launches iPhone App

    Online-only grocer FreshDirect yesterday launched its new iPhone application, which delivers virtually all of the functionality of FreshDirect.com and allows customers to create new orders as well as modify orders, according to the Long Island City, N. Y.-based grocer.

    Online-only grocer FreshDirect yesterday launched its new iPhone application, which delivers virtually all of the functionality of FreshDirect.com and allows customers to create new orders as well as modify orders, according to the Long Island City, N. Y.-based grocer.

    Available free at the Apple App Store, the FreshDirect app is compatible with the iPhone and iPod touch. “FreshDirect is already the smartest and easiest way to shop for fresh products direct from farms and brand-name groceries, all at prices up to 20 percent below conventional supermarkets,” said Monica Woo, chief marketing and strategy officer at FreshDirect. “Now, we’re bringing the experience right to our customers’ pockets and enabling them to order next week’s groceries any time, anywhere.”

    Consumers can use the App to shop FreshDirect’s selection of fresh foods and brand-name groceries, and review specific information such as descriptions, images, and nutritional information for each product on the app. It also includes such FreshDirect proprietary site features as Daily Produce and Seafood Quality Ratings, as well as Quick Shop, which lets users shop from previous orders or select favorite items.

    The new app offers customization options such as the ability to specify the thickness of steaks, seafood and deli meat, and to select a particular grind for coffee. FreshDirect’s daily and weekly savings are featured on the app, as well, and customers can also use it to update the delivery date or time for orders that have already been submitted.

    To see a FreshDirect iPhone app video demonstration, visit http://www.freshdirect.com/category.jsp?catId=about_iphoneapp_video.

    Existing FreshDirect customers can download the free app, log in with their FreshDirect account information and begin shopping right away. New FreshDirect customers can download the free app, but will then be directed to freshdirect.com to set up an account before they can log in and start using the service. FreshDirect is offering 15 percent off the first two orders to new customers who download the app.

    Additionally, consumers can enter the FreshDirect iPhone Application Sweepstakes to win thousands of dollars in prizes. The grand-prize winner will receive a $500 Apple gift card and a $500 FreshDirect gift card. Additionally, nine second-prize winners will receive a $200 Apple gift card and a $100 FreshDirect gift card. To enter and to see the contest’s terms and conditions, customers can visit http://www.freshdirect.com/iphonesweepstakes.

    FreshDirect serves most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey and Westchester, and Nassau counties.

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