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    FreshDirect Salutes Company 'Heroes'

    To mark its sixth anniversary, the company is honoring standout employees who have contributed to its success.

    Online grocer FreshDirect has introduced a campaign to spotlight employees whose dedication to community service has made them "FreshDirect Heroes." The campaign runs through November and features four associates who will appear local advertising in the New York City area, on the FreshDirect Web site, and on the company jumbotron outside its plant in Long Island City, N.Y.

    FreshDirect employees Betty Caceres, William Collier, Stanely Hall, and Galen Webb have all helped their communities and inspired others, according to the country.

    "Through the 'FreshDirect Heroes' campaign, we [are able to] introduce our customers to the individuals whose hard work has helped us deliver consistent and exceptional service over the past six years," noted FreshDirect s.v.p. of business affairs Jim Moore. "We are inspired by their passion and commitment to making a difference in their own communities and at FreshDirect. In recognizing them as 'Heroes,' we are thrilled to become involved in the charities and organizations that are most meaningful to them."

    The company is putting its money and products where its mouth is in terms of support. FreshDirect will donate much needed new jerseys to the football team that Webb coaches, and make a food donation to food pantry of the church where Collier is a deacon.

    The company operates in most of Manhattan and locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Westchester, and Nassau County. The company currently has over 250,000 customers and has fulfilled more than 7 million orders since September 2002.

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