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Having recently surpassed 10,000 Facebook likes since the launch of fan page in January of 2011, Frieda’s Specialty Produce has found many ways to connect with consumers through social media marketing.
Throughout the month of February, Frieda’s is running a “Share the Love” campaign to encourage its fans to share the ways they enjoy Frieda’s products and gourmet foods, and to inspire others to “share the love” of food for those in need. Fans will be entered to win a weekly prize drawing and a grand prize of a $100 donation to their local food bank.
“Facebook is a great way for us to connect with our consumers, and our ‘Share the Love’ campaign allows us to give back a little, while engaging with our fans for a good cause,” said Karen Caplan, president/CEO of the Los Alamitos, Calif.-based pioneering produce company. “It’s important that we keep hunger in America top of mind and continually make efforts to solve this crisis.”
Frieda’s Inc. has made weekly donations to the Second Harvest Food Bank of Orange County, Calif., for more than 13 years, and was recognized in 2010 with the Community Partner Award for their continuous support.