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    Frieda’s Marks 50th With New Website

    Redesign aims to increase appeal to consumers

    In celebration of its 50th anniversary, Frieda’s Inc. has revamped its website to be more consumer-friendly and in touch with social media. The site now offers more product and recipe images, sharing capabilities and opportunities for consumers to connect with the Los Alamitos, Calif.-based specialty produce company.

    In its design brief for the updated site, Frieda’s wanted to provide consumers with additional photos and information to help take the mystery out of specialty produce and its uses. The company also recognized the importance of engaging with consumers via social media outside of the main vehicles. By providing a constant live feed of Facebook posts, tweets and new videos on its YouTube channel, current and future fans, followers and subscribers can take part in a real-time dialogue with Frieda’s.

    Still available on the site are the Client Login feature, the subscription page to the “Club Frieda” newsletter, and access to the latest press releases and news.

    Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including kiwifruit, spaghetti squash, habanero peppers and black garlic.
     

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