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Consumers, public health professionals, the fruit and vegetable industry, and PBH donors have responded favorably to its Fruits & Veggies-More Matters Facebook page, which now has more than 10,300 likes!
Individuals who like a brand's Facebook page (formerly known as “fans”) tend to be more engaged with that brand and related social media efforts of that brand than the average consumer. "Our social media milestone [shows that] we are reaching so many consumers, fruit and vegetable industry members, health care workers, bloggers, and others through our social media efforts," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "It has been exciting to watch the ‘conversation’ that occurs between our fans.”
The Facebook page was developed to provide information on fruits and vegetables that consumers find helpful, such as the About the Buzz (keeping up with the latest fruit and vegetable news and research), Fruit and Veggie of the Month, recipes, selection and storage tips, and articles written by Consumer Affairs Directors. Poll questions and ‘conversation starters’ have been added to the page over the last couple of months and have been well received by fans.
The page also features other types of posts to encourage visitor engagement, such as the current MyPlate Makeover Challenge, which is designed to encourage consumers to make half their plate fruits and vegetables and offers an opportunity to highlight the fruits and veggies on their food plates by uploading a photo. All entrants in the challenge automatically receive a discount coupon or useful tool for fruits and vegetables, and are automatically entered in a weekly random drawing for a $100 grocery store gift card.
Since the kick-off of the challenge on September 1, over 100 photos of plates filled with fruits and vegetables have been posted.
Hockessin, Del.-based Produce for Better Health Foundation is a non-profit fruit and vegetable education foundation created to motivate people to eat more fruits and vegetables to improve public health.