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    Fujitsu Introduces RetailReady Program for Retail ISVs

    Fujitsu America yesterday unveiled its RetailReady program, which provides benefits for independent software vendors (ISVs) that validate their applications with retail hardware from Fujitsu.

    Fujitsu America yesterday unveiled its RetailReady program, which provides benefits for independent software vendors (ISVs) that validate their applications with retail hardware from Fujitsu.

    Once becoming Fujitsu RetailReady, ISVs can market their solutions as compatible with Fujitsu retail hardware like the recently announced TeamPoS 3600 point-of-sale system. The partnership also exposes the ISV’s brand and solutions to potential Fujitsu clients, and offers unique, unparalleled access to Fujitsu product marketing and technical information through a secure partner Web portal. Each RetailReady partner will also receive a Fujitsu POS unit for customer demonstrations.

    “ISVs are very important to the continued success of Fujitsu, and as part of our larger channel initiatives, we want to introduce programs that enable ISV growth when partnered with Fujitsu,” said Bill Buie, SVP, channel, alliance and partner sales at Sunnyvale, Calif.-based Fujitsu America. “Retailers know that these ISVs have successfully qualified their solutions against Fujitsu compatibility checklists, and will therefore have more confidence in purchasing a RetailReady solution. This program will not only broaden the scope of software offerings for our hardware, but it will help boost our RetailReady partners’ sales as well.”

    Additional RetailReady program benefits for ISVs include:
    --Cost savings: Any prequalified RetailReady solution translates to fewer help desk support calls, resulting in lower costs for the ISV
    --Higher customer satisfaction: The program helps ISVs uncover and resolve potential software problems, leading to higher customer service
    --Optimized solution performance: RetailReady partners can maximize the performance of their offerings for specific Fujitsu hardware configurations

    Increased visibility among retailers: Qualified ISVs will be marketed to retailers via the Fujitsu America Web site, as well as through other Fujitsu marketing and publicity programs

    Co-marketing opportunities: RetailReady partners can leverage the Fujitsu brand by using the RetailReady logo on marketing collateral and other sales materials

    The Fujitsu TeamPoS 3600 family of point-of-sale units is designed to give retailers a scalable hardware system that offers an optimal price-performance fit. The product family can be custom-configured to meet a retailer’s cost and performance needs, allowing retailers to select from a wide range of Intel processor and memory options, as well as various input/output modules.

    Three ISVs have already joined the Fujitsu RetailReady program, including:

    --LS Retail (www.lsretail.com)
    The LS Retail NAV software application is used by more than 1,300 companies, 24,000 stores and 50,000 POS terminals across 132 countries. Powered by Microsoft NAV, this integrated, end-to-end retail and hospitality solution delivers the depth and breadth of functionality and scalability required by the busiest retailers -- and all this without the need to build, manage and maintain multiple applications and interfaces. A single application manages everything from POS terminals to store systems and head-office functions

    --MATRA Systems, Inc. (www.matrasystems.com)
    MATRA’s FREEDOM software, is a point-of-service solution that enhances quick service, fine dining, ticketing, general retail, and self-service business. The software can be installed incrementally, adding value to legacy solutions while building a path to benefits enabled by today’s technology

    --Retail Pro, Inc. (www.retailpro.com)
    Retail Pro is recognized for its strong multinational retail point-of-sale software that supports multiple languages, currencies and various regional localizations

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