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Galleria yesterday formed a strategic alliance with retail consultancy Winston Weber & Associates (WWA) to combine WWA's category management business process expertise with Galleria's merchandising solutions to help retailers execute optimized, store-specific merchandise plans.
"The art of merchandising has seen serious deterioration lately, even though true shopper-centricity demands it," said Winston Weber, chairman and CEO of Memphis, Tenn.-based WWA. "We have developed a new generation of merchandising strategies, and Galleria's optimization solutions are uniquely positioned to enable retailers and CPG manufacturers to execute these strategies successfully. This partnership will enable retailers and their suppliers to achieve high-impact business benefits such as increased sales and improved inventory turns."
WWA developed a merchandising approach, called Shopper Centric Retailing, which is driven by shopper insights and relies on collaboration with trading partners to anticipate and fulfill shopping behavior and satisfy demand accurately. According to Galleria, the model complements Galleria's solutions, which were developed to optimize merchandise plans on a store-by-store basis to ensure the right products are always in the right place, in the right quantities, at the right time.
"Winston Weber and his team are not only experts, but also pioneers in category management," said Doug Erickson, EVP of sales and global marketing at Chicago-based Galleria.