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Ultra Plush is the first nationally distributed three-ply bath tissue, according to Atlanta-based Georgia-Pacific. G-P designed the rolls for quality and efficiency, as well as to deliver a "luxuriously plush experience" in bathrooms. In addition, the company teamed up with Susan G. Komen for the Cure for an on-pack program, in which GP will donate 50 cents for every UPC collected and redeemed online, or mailed in from specially marked packages of Northern Ultra bath tissue. For more information contact brand manager David Sayyed at 404-652-4406 or [email protected].