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    Get Lost in the '50s on PG Microsite

    Vintage ads, photos and more featured on anniversary website

    The 1950s promised new horizons for America’s supermarket operators, thanks to a booming population, new housing developments, a brand-new highway system, and modern advances in food production. History buffs and those interested in the history of retailing can now delve deeper into the decade on Progressive Grocer’s recently launched microsite, 90.progressivegrocer.com.

    Progressive Grocer and its Deerfield, Ill.-based parent company, Stagnito Media, developed the site to celebrate 90 years of continuous publishing, and to preserve the history of the supermarket industry.

    New content centered on the 1950s includes the history behind grocers’ trading stamps programs, a peek at vintage print ads from major manufacturers, and merchandising trends such as kid-focused promotions.

    In addition, the site’s Retail Leaders section highlights the accomplishments of several important leaders during the decade, including Hy-Vee’s Dwight C. Vredenburg and Kroger’s Joseph Hall.

    The Multimedia section on 90.progressivegrocer.com features a wealth of photos from the 1950s, as well as previous decades (1920s, 1930s, and 1940s).

    The site will be continually updated this year with content from the archives of the magazine, as well as reader-submitted items.

    To contribute historical stories, photos and videos for inclusion on the site, please e-mail them to [email protected]. For sponsorship opportunities, contact Jeff Friedman at [email protected].

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