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As part of its continuing efforts to vanquish childhood obesity and help kids live healthier lifestyles, Giant Food Stores and Martin’s Food Markets are introducing a range of activities this spring. Additionally, the first issue of the Ahold USA division's Kid Healthy Ideas, a free health-and-wellness magazine, is now available in all Giant and Martin’s stores.Targeting children ages 8 to 12, the 12-page, full-color quarterly magazine features health-related educational articles, games and recipes.
“Healthy choices for families often start at the supermarket, and as a grocery retailer we are committed to providing health-and-wellness information that not only engages adults, but also children,” explained Rick Herring, president. “We encourage parents and grandparents to pick up a copy of Kid Healthy Ideas to try fun recipes at home, in addition to participating in one of our healthy in-store activities scheduled over the next several weeks.”
All of the publication’s articles and content come from Giant/Martin’s nutritionists, expert associates and community health partners. Parents and kids can get a free copy of Kid Healthy Ideas in the stores’ produce departments and lobbies, as well as online.
The banners will also offer hands-on “Good Things Grow Kid Challenges” focused on healthy lifestyles for four consecutive Saturdays at all stores, at which children will receive a free take-away or product sample. The in-store activity schedule is as follows:
--The April 21 Challenge encourages kids to try something new in the produce department, including star fruit, kiwi and mango.
--The April 28 Challenge’s Earth Day theme is expressed through bean seeds kids can take home to plant and watch grow.
--On May 5, kids will learn that “Good Things Grow” on Cinco de Mayo by making their own maracas.
--On May 12, kids can learn how to make Mom a better-for-you breakfast for her special day.
Carlisle, Pa.-based Giant/Martin’s operates stores in Pennsylvania, Maryland, Virginia and West Virginia under the names of Giant Food Stores and Martin’s Food Markets, employing nearly 30,000 associates.