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Giant Eagle has added another element to its environmental sustainability platform with its recent membership in the International Carwash Association’s (ICA) “WaterSavers” program, which is designed to help professional car washes promote their environmentally friendly business practices.
“Giant Eagle is a progressive company that cares a lot about the environment in all their business practices,” said Hank Richard, CEO of Cranberry Township, Pa.-based Car Wash Technologies. “They have been a leader in trying to pursue alternative energy and different ways to make their facilities more energy-efficient. WaterSavers was an exciting venture for Giant Eagle, as it gave them a way to help the industry bring conservation efforts front and center,” said Richard, who characterizes the Pittsburgh-based regional retailer as a “leader in the industry.”
Launched at Car Care World Expo 2009, WaterSavers was developed by the Chicago-based ICA to help professional car washes educate consumers on the environmental benefits of professional car washing, and to promote their locations as environmentally friendly businesses. To become a participant in WaterSavers, car wash locations must prove that they reclaim or recycle treated water for future wash cycles and discharge effluent to a sanitary sewer or leech field. Each car wash location must be able to verify that it meets these requirements.
The ICA is a nonprofit trade association serving 3,000 businesses in the United States, Canada and overseas. Membership includes car wash operators, equipment manufacturers, distributors, and related suppliers. The organization’s members represent approximately 25,000 car wash and car care locations in North America. To learn more about the ICA, membership benefits or Car Care World Expo 2010, visit www.carwash.org.