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    Giant Eagle Turns Fuelperks! Inside Out in Columbus, OH

    The regional grocery leader now lets customers to fuel their way to food savings, rather than eating their way to cheap gas.

    Giant Eagle is testing a flip of its popular fuelperks! loyalty discount program, switching it from a "buy food, get gas" deal to a "buy gas, get food" offer called foodperks!.

    The Pittsburgh-based chain said yesterday it had launched a pilot test of the transposed program at 24 of its GetGo stations in the Columbus, Ohio area stores. If all goes well, Giant Eagle execs said they'll move quickly to implement the program at the remainder of its Pennsylvania, northern Ohio, West Virginia, and Maryland stores.

    The customer loyalty program enables Giant Eagle Advantage cardholders to earn a one percent discount on groceries for every 10 gallons of gas they buy at GetGo.

    Foodperks! rewards are cumulative; and just like fuelperks! rewards, they are electronically tracked via customers' Advantage cards. Gas customers can earn up to 20 percent off their grocery bills, up to a bill of $300 in a single visit. The food-perks discount expires after 90 days.

    "foodperks! is the perfect complement to our popular fuelperks! fuel rewards loyalty program, maximizing savings on both groceries and fuel," said Brett Merrell, Giant Eagle's s.v.p. of marketing.

    Merrell said customers can redeem their foodperks! at the front end when they scan their Giant Eagle Advantage Card. They can also opt to "bank" rewards in order to maximize the discount. Purchase receipts at both GetGo and Giant Eagle locations will show the amount of discounts earned.

    Any gallons purchased without hitting the 10-gallon threshold will be carried over to the next purchase. For example, a purchase of 17 gallons of fuel will immediately generate a 1 percent discount, and the remaining 7 gallons will apply toward the next discount threshold.

    The discounts apply to most purchased items with the following exceptions: government-regulated items, gift card purchases, alcohol, tobacco, state- and federally-funded prescription programs, prescriptions paid via third party co-payments, postage stamps, lottery tickets, money orders, entertainment tickets, or other items prohibited by law.

    Discounts are calculated after all other reductions, such as coupons and other discounts, Giant Eagle said. 

    Pittsburgh's market leader, Giant Eagle operates 159 corporate and 61 independently owned supermarkets; and 150 GetGo fuel and c-stores. Its market encompasses western Pennsylvania, Ohio, north central West Virginia, and Maryland. 

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