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Pittsburgh-based Giant Eagle has implemented Galleria’s Promotional Display Optimization solution throughout its 229 supermarkets to generate thousands of store-specific display plans on a daily basis.
“We were already developing end-cap planograms, but Galleria enabled us to complete the process more efficiently,” said Dan Schnorr, Giant Eagle’s senior director of retail space planning. “As we implemented the process, and it was further refined working with Galleria, I was initially surprised to the degree that each end-cap looked so different from store to store. All of our end-caps now feature more product family items than we displayed in the past.”
Galleria designed a system that treats every Giant Eagle supermarket uniquely, with end-cap displays now based on the anticipated demand within each store. This resulted in improved in-stock position, fewer out-of-stocks, increased sales and more satisfied customers.
Galleria began working with Giant Eagle on the project three years ago. “We rolled the system out by region at first, picking up new stores, both corporately and independently owned, as we went,” Schnorr said. “It took a little bit of lead time, but now we’ve implemented the solution chain-wide for most of our Giant Eagle and Market District supermarket locations.”
Today, many of Giant Eagle’s stores have varied layouts with a different number of end-caps at each location that still require Schnorr’s team and store leaders to prioritize what items should be displayed on end-caps and the areas of the store that will be targeted with certain items.
But with the Galleria solution, Giant Eagle can generate thousands of end-cap planograms on a weekly basis, cost-effectively and with more accuracy.
“Retailers wouldn’t be surprised that if you provide the right product in the right quantity at the optimum location in a store that it will impact sales,” Schnorr said. “But it would probably surprise some to know how big the return on investment can be in implementing a solution like Galleria’s.”