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Giant Food of Landover, Md. has contributed almost $2 million collected during its 2009-2010 “A+ Bonus Bucks” campaign to schools in its market area of Maryland; Virginia; Washington, D.C.; and Delaware. The long-running initiative, which debuted in 1989, enables schools to earn money for programs and enrichment activities every time a shopper buys items at a neighborhood Giant store.
“Over the past 20 years, Giant has awarded more than $81 million to schools in the Mid-Atlantic region through A+,” noted Giant Food president Robin Michel. “[Two thousand, two hundred and sixteen] schools in our area participated in the A+ Bonus Bucks program this year. Giant and our customers are making a difference in the lives of hundreds of thousands of students in Maryland; Virginia; Washington, D.C.; and Delaware.”
A+ Bonus Bucks is linked to customers’ Giant Food cards, earning points for in-store purchases. Customers can choose as many as three schools to benefit from their purchases. Funds raised in this manner have helped pay for new computers, additional classroom technology, musical instruments, athletic uniforms, school aids, field trips, and sports and after-school programs.
“Thanks to A+ Bonus Bucks, we will purchase and install four SmartBoards in classrooms in the upper school and projectors in all our classrooms,” said Edward Williams, headmaster of Mater Dei school in Bethesda, Md., which was the program’s No. 1 school in Maryland this year, with $21, 557.03 raised, as well as last year. “Giant’s A+ Bonus Bucks … enables us to enhance the way we teach our students and is a wonderful way to make a positive difference at our school.”
Other schools that received significant awards through the program included Freedom Hill Elementary School of Vienna, Va., which garnered 10, 966; Atholton High School of Columbia, Md., which received $9,258.49; Severna Park Senior High School of Severna Park, Md., which got $9,222.57; Walt Whitman Senior High School of Bethesda, which won $9,010.36.
Giant Food, LLC, operates 180 supermarkets and employs approximately 22,000 associates. Included within the 180 stores are 163 full-service pharmacies.