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Giant Food, based in Landover, Md., will hold several initiatives across its market region of Maryland, Virginia, Delaware and Washington, D.C., to fight hunger during September, which is Hunger Action Month. The month-long campaign will include the introduction of two new programs: Hunger Action Month Boxes and the Meat Donation Program.
Hunger Action Month Boxes are available for $10 each at all 169 Giant locations. Each box contains eight Giant brand nonperishable food items, among them pasta, sauce, canned chicken, noodles and canned fruit. All boxes will go to Feeding America food bank partners in the Mid-Atlantic area.
Under the Meat Donation Program, packaged meat that hasn’t been purchased by the posted sell-by date will be immediately frozen and stored for biweekly pickup by the food banks.
“Hunger Action Month is a very meaningful time for Giant associates,” said Anthony Hucker, president of the Ahold USA banner, which employs about 20,000 associates. “The depth of our relationships with our food bank partners – relationships that in many cases are decades strong – is a testament to our commitment in helping relieve some of the strain many in our community have putting food on the table.” Hucker said the Meat Donation Program would “help our food bank partners provide thousands of pounds of essential protein in the diets of food insecure individuals, children, and families across our region.”
Giant’s additional Hunger Action Month initiatives include the fifth annual Stuff-A-Truck in Charlottesville, Va., to benefit the Blue Ridge Area Food Bank, on Sept. 6; Stuff-A-Truck in Fredericksburg, Va., to benefit the Fredericksburg Area Food Bank, on Sept. 20, Stuff-A-Truck in Wilmington, Del., to benefit the Food Bank of Delaware, on Sept. 27; and Giant Food Associate Volunteer Days at local Feeding America food banks throughout the month. Englewood Cliffs, N.J.-based Unilever is teaming with Giant for the Fredericksburg and Wilmington events, while the grocer’s partners for the Charlottesville event are Newsplex and Monticello Media.