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    Give ’Em Five

    Oakland, Calif.’s Haagen-Dazs is aiming to spruce up summer ice cream offerings with a pared-down version of its products, which the company has dubbed Five.


    Oakland, Calif.’s Haagen-Dazs is aiming to spruce up summer ice cream offerings with a pared-down version of its products, which the company has dubbed Five. The hook is that four all-natural ingredients -- milk, cream, eggs and sugar -- are paired with one other main ingredient -- brown sugar, coffee, ginger, milk chocolate, mint, passion fruit or vanilla bean -- to create the new line. The new items also have one-third less fat than regular Haagen-Dazs flavors and retail for a suggested $4.39 per pint container. Find out more by visiting www.Haagen-Dazs.com.

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