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    Golden West Adds CAB Marinated Line

    Aims to deliver at-home white tablecloth restaurant experience

    Retailers seeking to expand their convenience-oriented fresh meat solutions with new items like signature steaks will find a meaty resource in the new line unveiled from Golden West Food Group.

    The new line of premium beef marinated products, which can be mixed and matched with a selection of chef-created flavor profiles, allow retailers to choose from a selection of cuts, including some lesser-known options like flat iron steaks, skirt steaks, tri tip, ball tips, as well as the traditional top sirloin London broil, ranch roasts and sirloin flap meat.

    The cuts are then paired with an array of flavor profiles, including Classic Steakhouse, Carne Asada, Barbacoa, Four Chili, Porcini Rosemary with Port Wine Sauce, Honey Bourbon, Jalapeno Lime and Beer, Chimichurri, Kansas City BBQ and many other flavors.

    The marinated line “continues the long-established and well-loved connection that American consumers have for center-of-the-plate beef products,” said Zack Levenson, Golden West senior EVP. “For 30 years, consumers have loved the full flavor and rich marbling of the Certified Angus Beef brand,” he added, noting that the new items are available nationwide and currently found in Meijer stores throughout Michigan, Indiana and Ohio; Costco stores in the southeast United States and San Francisco Bay area; Morton Williams Supermarkets; and Key Food stores in greater New York City.

    In addition to its marinated line, Golden West also offers a variety of fully cooked CAB branded entrees, which utilize a special cooking process that flame-sears the beef to enhance its natural juices and flavors.

    Entrees include Steak Tips in Gravy, Beef Stew with Vegetables, Steak Chili, Pot Roast, Beef Stroganoff with Bowtie Pasta and others. The entrée sauces and gravies, meanwhile, were developed by an executive chef and made from fresh ingredients, including herbs and vegetables to deliver a true, at-home white tablecloth restaurant experience.

    Brett Erickson, CAB’s director of value-added products, praised Golden West’s new product line, both for its overall quality and flavor profiles. “The tenderness and flavor in these items is something that you don’t usually experience with convenient items,” Erickson said. “Golden West has succeeded in balancing the high quality and superior flavor of our brand with products that are delicious, quick and easy to prepare.”

    Vernon, Calif.-based Golden West Food Group is a premium center-of-the-plate purveyor that offers a full line of fresh and ready-made protein based items. Family owned and operated since 1977, Golden West is noted for its nationally distributed line of Jack Daniel’s Ready to Eat BBQ and offers more than 4,000 products worldwide to a variety of customers in both the foodservice as well as the retail channels.

    Billing itself as “the best Angus beef available and a cut above USDA Prime, Choice and Select,” CAB is carried by nearly 14,000 restaurants and retailers around the world.

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