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Price Chopper, in cooperation with Albany, N.Y.'s WNYT-News Channel 13 and the American Red Cross, has launched "Your Help Counts" to aid victims of the 2008 hurricanes by supporting the national Red Cross Disaster Relief Fund (DRF).
As part of a long-standing partnership, the three organizations activate the program in times of national disaster.
Through Sept. 29, donations to the American Red Cross Disaster Relief Fund can be made at any Price Chopper location in New York, Connecticut, Massachusetts, New Hampshire, Pennsylvania, and Vermont. Donations will go to help victims of Hurricanes Gutav and Ike.
"The Red Cross helps our fellow Americans recover from disasters, and now it's our turn to help them," said Neil Golub, president and c.e.o. of the Golub Corp., parent company of Price Chopper. "When Price Chopper shoppers purchase $1 Red Cross pinups at the register, Price Chopper will match $1 for $1 up to $25,000."
The Red Cross has rolled out a national fundraising campaign to raise $100 million to replenish its national Disaster Relief Fund to help victims of recent disasters with such urgent needs as food, shelter, and counseling. The fund is now empty after a record number of tornadoes this year, the worst flooding in the Midwest in 15 years, an early wildfire season, and a severe hurricane season that's not over yet, according to the organization.
Based in Schenectady, the family-owned Golub Corp. owns and operates 116 Price Chopper grocery stores. Golub's approximately 24,000 associates collectively own 51 percent of the company's privately held stock.