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Goya Foods, America’s largest Hispanic-owned food company, will donate 40,000 pounds of its products to charities across the United States in the name of musical artists Marco Antonio Solis, Chayanne and Marc Anthony, who are all performing the in the 2012 Gigantes concert tour.
Each charity in eight markets where the tour will make stops is to receive a donation of 5,000 pounds of food items: United Way of Hudson County in New Jersey; Amigos for Kids in Miami; Reach in Action in Orlando, Fla.; M.E.N.D. Food Bank (Meet Each Need with Dignity) in Los Angeles; Catholic Charities of the Archdiocese of Galveston-Houston in Houston; St. John’s Pentecostal Outreach Church near Atlantic City, N.J.; Mercy Housing & Shelter Corp. in Hartford, Conn.; and Casa Catalina in Chicago.
As part an ongoing commitment to raise awareness of MyPlate/MiPlato, a national campaign headed by the company and First Lady Michelle Obama’s “Let’s Move!” initiative, Goya is sponsoring nine shows in eight markets.
“It has become a Goya tradition to incorporate a food donation to various charities around the nation for each of the concert tours we have participated in,” explained Rafael Toro, director of public relations at Secaucus, N.J.-based Goya. “These donations are our way of showing our appreciation to our consumers who have supported us over the years. Each of these concert series is a great way to make a difference within the community and this year, it has become an opportunity to create awareness of MyPlate/MiPlato and healthy eating.”
To further encourage health and wellness in all communities, Goya has created MyPlate/MiPlato brochures with recipes and coupons, educational lesson plans, posters, and will roll out the official MyPlate/MiPlato cookbook featuring 30 healthy Latin recipes with 10 complete dishes from around the world.