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More than ever, consumers are paying attention to the levels of corporate social responsibility shown by business, and "going green" is becoming a key factor in their buying decisions, according to an analysis of the prevailing buzz among bloggers to be presented by Nielsen Online in an upcoming Webcast.
Bloggers are discussing issues beyond global warming and revealing new insight into consumer behavior, said Nielsen Online. Consumers in essence, are becoming increasingly sensitive to corporate actions and brand messaging related to the sustainability movement.
In a Webcast, Nielsen Online (formerly Nielsen BuzzMetrics) will present an in-depth look at which companies are "winning the green race," and what influential sustainability bloggers are saying about them.
According to Jessica Hogue, research director, Nielsen will present new research that looks at how the growing sustainability movement has spurred changes in consumers and corporations alike, and how the Internet itself has pushed the issue to the forefront.
The research is from Nielsen's latest Sustainability syndicated report, released earlier this month, which represents the breadth of Nielsen Online's integrated data assets. It heavily leverages BuzzMetrics' blog and message board data, but also includes traffic, search, and other audience metrics, Hogue said.
To register for the seminar, visit http://www.netratings.com/emc/0803_wb/reg.jsp