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The Sholl Group II, marketer of selected Green Giant Fresh produce products, and Sugar Foods, manufacturer of Fresh Gourmet Crispy Onions, have collaborated to launch a new promotion that gives a fresh twist to a traditional favorite - fresh green bean casserole.
The program features a 75-cent instant redeemable coupon (IRC) that will be affixed to each bag of Green Giant Fresh Green Beans, offering instant savings when consumers purchase Green Giant Fresh Green Beans and Fresh Gourmet Crispy Onions.
This first-time promotion, which runs through March 21, will be available at select grocery retail stores nationwide.
"This cross-promotion will enable retailers to merchandise Fresh Gourmet Crispy Onions next to our Green Giant Fresh Green Beans to maximize results," said Sarah Wangler, marketing manager for the Scholl Group II, based in Minneapolis.