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MINNEAPOLIS - To help parents entice their kids to eat healthy, Green Giant here is launching a new line of kid-friendly products with packaging featuring popular Nickelodeon characters, as well as an educational initiative on a dedicated Web site.
The timing of the launch falls on the heels of a survey of parents, and children aged 6-10, conducted by Kelton Research, which showed that almost one in three parents think it is more likely that their child will be elected president rather than eat the recommended five to 9 servings of fruits and vegetables a day. The survey results also showed that three out of four children (73 percent) do not eat vegetables with dinner every night.
Green Giant said it has enlisted the Jolly Green Giant and Sprout to make eating healthy and getting fit more fun for kids, in a Mighty Giants educational initiative that includes a kid-friendly Web site, www.mightygiants.com, and a series of 15-second videos airing this summer on Nickelodeon.
Nickelodeon characters SpongeBob SquarePants, Dora the Explorer, and Diego from "Go, Diego, Go!" will appear on six Green Giant packages, including both new frozen bagged and newly packaged canned vegetables, in stores this September. Inside are "kid-favorite" vegetables in butter sauce, dishes low in fat with 45-60 calories per serving, said the company.
Frozen bagged varieties include: green beans and butter sauce and broccoli, corn and butter sauce. Packages also include collectible stickers featuring the Nickelodeon characters, which can be used to reward kids for eating their vegetables.
Several Green Giant shelf stable canned vegetables also will feature Nickelodeon characters on packaging, and will range from 20-80 calories per serving.