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Whole Foods Market is offering limited-edition, 100 percent organic cotton shopping bags for sale starting April 1 at its 16 stores in northern New Jersey, New York, and southern Connecticut, as part of its nationwide goal to eliminate plastic grocery bags at checkout by Earth Day, which falls on April 22..
Whole Foods is working with NYC & Company, New York City's official marketing and tourism organization, on the bag project.
"Making small changes can make a real difference," said Jennifer McDonnell, green mission specialist at Austin, Texas-based Whole Foods. "By using reusable bags instead of plastic ones, we can reduce our dependence on oil, reduce the amount of trash in our landfills and increase the quality of life for everyone."
The bag's design features a green apple morphed with the symbol for infinity, the letters "NYC," and the words "Help Make NYC Greener."
The bags will be sold throughout April for $11.99 at the aforementioned Whole Foods stores. For every bag sold, Whole Foods Market will donate $1 to MillionTreesNYC, a citywide collaboration between the Department of Parks & Recreation and the New York Restoration Project to plant and nurture 1 million new trees throughout the five boroughs over the next decade.
NYC & Company will support the initiative with street pole banners featuring green consumer tips, located in front of every New York City Whole Foods Market.
MillionTreesNYC is part of PlaNYC, Mayor Bloomberg's program for cleaner air, water, and land in New York.