Quick Stats

Quick Stats

    You are here

    Grocers Supply Enters Joint Venture With Federated Group

    Arlington Heights, Ill.-based Federated Group and Grocers Supply Inc. of Houston have entered into a joint venture with the goal of expanding the Grocers Supply’s Parade program.

    By Kathie Canning, Store Brands

    Arlington Heights, Ill.-based Federated Group and Grocers Supply Inc. of Houston have entered into a joint venture with the goal of expanding the Grocers Supply’s Parade program. Grocers Supply, a provider of brands and programs to the greater Houston area, will launch 107 SKUs of Federated Group’s Parade frozen vegetables and fruits, reaffirming its commitment to the brand.

    The joint venture calls for moving many items from the VIP packer label, the companies said, and adding more varieties and blends. The new frozen program will begin shipping in the fall, just in time for the holiday season. The vegetable and fruit offerings include both classic and contemporary items sourced from key growing regions around the country and throughout North America.

    Grocers Supply supplies more than 650 grocery retailers, 1,200 convenience stores and 200 schools, the companies said. Along with the Parade brand, Grocers Supply also offers the Federated Group’s bilingual value brand, Better Valu.
     

    By Kathie Canning, Store Brands
    • About Kathie Canning Kathie Canning is editorial director of Stagnito Business Information's Store Brands magazine. Store Brands is a sister publication of Convenience Store News and Convenience Store News for the Single Store Owner. Canning can be reached at [email protected]

    Related Content

    Related Content