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Grocery Outlet and Niemann’s are joining MyWebGrocer’s digital platform to power their stores' websites and give customers access to planning tools, digital circulars, online advertising, social media and mobile apps.
Both retailers will add more than 200 stores to the MyWebGrocer network. “Helping retailers make a deeper connection with their customers by offering tools to enhance their shopping experience is a key goal for MyWebGrocer,” said Jesse Brady-Searby, director of retail sales at Winooski, Vt.-based MyWebGrocer. “Our services bring more convenience to the consumer and complement their everyday grocery experience; all while helping retailers and brands connect with shoppers in the digital world.”
Berkeley, Calif.-based Grocery Outlet brings 165 stores to the MyWebGrocer platform. The grocer will be offering a full set of digital planning tools to customers that will also be available via mobile web and accessible on the Grocery Outlet Facebook page.
Niemann’s will be bringing digital solutions to its 43 stores in the Midwest and will offer digital planning tools, in addition to joining MyWebGrocer’s advertising platform.
Grocery Outlet and Niemann’s join a network of 130 other grocery retailers that use MyWebGrocer services.