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Coupon prints on grocer Web sites powered by Grocery Shopping Network’s proprietary suite of online tools are projected to increase 60 percent over 2009, according to the Minneapolis-based provider of e-commerce solutions for the food retail industry.
“With the best months still ahead of us and with the addition of some new clients, our 2010 print goals are well within reach,” said Duane Kolsrud, VP of client performance at GSN. “Our Web coupons in conjunction with our proprietary suite of Web-based tools engage our client’s shoppers, leading to increased sales and Web site traffic.”
In 2009, yearly print totals rose 517 percent from 2008. Last month GSN set a new record for coupon prints and expects continued growth in this area.
GSN attributes this growth to its ability to provide relevant content to users at a critical decision point in the pre-shopping planning process. “Grocery Shopping Network is at the convergence point of consumer awareness and trade advertising,” said Andy Robinson CEO and founder of GSN. “Our platform reduces the degrees of separation between initial consumer impressions and their decision to purchase a product.”
Robinson added: “In today’s changing world, progressive grocers are adapting their overall advertising strategy to include a diverse mixture of media including digital. By captivating and engaging their shoppers through digital media, grocery retail operators are increasing the loyalty and performance of their best customers while attracting new customers to their retail brand.”
GSN’s ad network now represents more than 7,000 retail store locations, including Scolari’s Food and Drug Company, Strack and Van Til Supermarkets, Ultra, Grand Union Family Markets, Coborn’s, and D’Agostino’s.
The company’s platform enables consumers to plan a shopping trip or place an order online while providing savings, time, and menu planning benefits via three services. With GSN OutREACH, advertisers can target and reach their brand’s highest potential power shoppers from a national to neighborhood level utilizing premium publisher sites. GSN StoreSITE exclusively delivers over 7,000 retail grocery locations in the top US markets for brands to target shoppers as they plan grocery trips. GSN InSIGHT provides advertising campaign ROI analysis backed by POS transaction data from over 40 million loyalty card holders.