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    GS1 Affirms 2010 Target for DataBar Sunrise Date

    GS1 US affirmed that the Jan. 1, 2010, sunrise date for the GS1 DataBar in the United States remains operational, and said the work already underway by retailers, manufacturers, equipment makers, label providers and others should continue on course.

    GS1 US affirmed that the Jan. 1, 2010, sunrise date for the GS1 DataBar in the United States remains operational, and said the work already underway by retailers, manufacturers, equipment makers, label providers and others should continue on course.

    Incomplete media coverage on the sunrise date for the GS1 DataBar has generated questions and misinformation among industry players in the United States and certain other countries, according to Lawrenceville, N.J.-based GS1 US, one of 108 country-based affiliates of the global, not-for-profit GS1 standards organization.

    The confusion stems from recent media coverage concerning a change in the Sunrise Date in certain other countries. The GS1 Global Office announced a new plan that provides up to four more years for adoption in all nations, but allows early-adopter nations such as the United States to move ahead with their current GS1 DataBar adoption strategy.

    GS1 DataBar (formerly Reduced Space Symbology, or RSS) symbols can be used on small or hard-to-mark items like loose produce and health care items. Despite its reduced size, it can carry more information than the current UPC bar code, such as lot numbers and expiration dates, allowing for product authentication and traceability, variable measure product identification, and enhancements to coupons.

    GS1 US issued the statement to reassure the community that the Jan. 1, 2010, sunrise date in the United States for all trade-item bar code scanning systems to read GS1 DataBar bar codes hasn’t changed.

    For further information, visit: http://barcodes.gs1us.org/dnn_bcec/Standards/Barcodes/GS1DataBarRSS/tabid/95/Default.aspx.

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