GSN Appoints Bolkcom VP of Advertising Sales
Grocery Shopping Network, Inc. (GSN) has appointed Chuck Bolkcom to the newly created position of VP of advertising sales, in which capacity he will oversee advertising sales, strategic sales, sponsorship sales and all digital sales.
Minneapolis-based GSN is a marketing partner of retail grocery stores and their Web sites. For brand advertisers, GSN provides display advertising with insights based on loyalty card/shopper data, Web behavior, and point-of-sale data. Bolkcom will report directly to CEO Andy Robinson.
According to Robinson, Bolkcom will “combine his past media experience into one of the fastest-growing verticals today, the grocery shoppers. Chuck has an inherent understanding of building businesses by understanding the needs of the clients within the channel.”
Bolkcom joins GSN from Cynopsis Media, a e-publisher of television industry trade publications, where he was president and COO. Prior to holding that position, he worked with Vuze, Inc., a broadband video content delivery network; the PricewaterhouseCoopers, LLP Media Advisory practice; and Reed Business Information, where he ran the company’s Television Group. His past multimedia experience spans over two decades.
GSN was created to connect consumers, retailers and brands through its content, advertising and software for supermarket Web sites. The company’s services were developed to help power grocery store Web sites to enable consumers to quickly plan a shopping trip or place an order online.
Minneapolis-based GSN is a marketing partner of retail grocery stores and their Web sites. For brand advertisers, GSN provides display advertising with insights based on loyalty card/shopper data, Web behavior, and point-of-sale data. Bolkcom will report directly to CEO Andy Robinson.
According to Robinson, Bolkcom will “combine his past media experience into one of the fastest-growing verticals today, the grocery shoppers. Chuck has an inherent understanding of building businesses by understanding the needs of the clients within the channel.”
Bolkcom joins GSN from Cynopsis Media, a e-publisher of television industry trade publications, where he was president and COO. Prior to holding that position, he worked with Vuze, Inc., a broadband video content delivery network; the PricewaterhouseCoopers, LLP Media Advisory practice; and Reed Business Information, where he ran the company’s Television Group. His past multimedia experience spans over two decades.
GSN was created to connect consumers, retailers and brands through its content, advertising and software for supermarket Web sites. The company’s services were developed to help power grocery store Web sites to enable consumers to quickly plan a shopping trip or place an order online.