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Grocery Shopping Network (GSN) has opened two new offices, on the East and West Coasts, for increased market coverage in both the New York and Los Angeles markets.
“This expansion is prompted by the emergence of the GSN StoreSITE and GSN outREACH ad products in the fast-growing channel, allowing CPG advertisers to reach consumers when they are deciding what they are going to buy,” explained Andy Robinson, CEO of Minneapolis-based GSN.
Vic Bonavita and Sean White will lead GSN’s New York office as East Coast ad directors. Bonavita has over 15 years of media sales and marketing experience with Microsoft; Time, Inc.; Meredith Corp.; and Condé Nast Publications. White brings 12 years of consultative sales and media planning experience, including more than eight years working with top CPG companies such as Kraft Foods, Campbell Soup Co., Unilever, Nestlé and PepsiCo.
Heading the Los Angeles office is Marlin Jeter as West Coast ad director. Jeter has over 12 years of experience developing and selling online marketing programs for CPG and OTC brands.
“These very talented consultative sales experts partner with brands to reach grocery shoppers as they plan and execute their grocery shopping trip,” noted Chuck Bolkcom, VP of advertising sales. “All three of these executives have a keen understanding of the needs of CPG marketers from ad planning and execution to the importance of the data that is needed to make profitable decisions.”